Google Ads that hit revenue targets—not just impression goals.
We deliver high-intent traffic that converts. Built with precise targeting, strong creatives, and a relentless focus on cost-per-acquisition, we make every dollar in ad spend count.
Preview
Search Ad
cplmarketing.com/google-ads
Google Ads Strategy that Meets People Mid-Search
Instant visibility with optimized copy, sitelinks for calls, and budget pacing that keeps you above competitors when intent peaks.
Avg. CTR
6.4%
Quality Score
9/10
ROAS
4.8x
We align each ad type to your buyer's intent.
High Intent (Search Ads)
Appear when buyers actively search for what you offer. Best for lead gen and ecommerce with clear demand.
Product Feed (Shopping / PMax)
Dynamic product placements across Search, YouTube, Display, and Discover. Optimized for ecommerce revenue.
Awareness & Retargeting (Display / Video)
Build brand presence and bring warm traffic back to convert. Best paired with retargeting pixels.
Search Engine Marketing
Search Engine Marketing (SEM) is a form of digital marketing that involves promoting websites on search engines (Google, Bing, Yahoo) through paid advertising. Unlike SEO, which earns visibility organically over time, SEM delivers immediate, measurable visibility at the top of search results where intent is highest and competition is fierce. When executed well, it becomes one of the most predictable and scalable growth channels for businesses that need qualified traffic now.
Why it matters
Why Paid Search Matters
86% of consumers rely on Google searches to find their service providers
Immediate Results
While SEO builds momentum over time, paid search delivers traffic the moment your campaign goes live.
High Visibility
Your brand appears at the top of search results for high-intent queries, exactly when buyers are ready to act.
Measurable Performance
Every click, conversion, and dollar spent is tracked. You always know what's working and where to double down.
Campaign mix
Google Ads formats we run for you.
Search Ads
Appear above organic results with copy that mirrors user intent and prompts calls or site visits.
- Allow quick calls for mobile devices
- Headline + sitelinks + location extensions
- Always-on bid and Quality Score tuning
Display Ads
Reach audiences across Google’s Display Network with rich media that builds awareness and retargets visitors.
- Text, image, video, or rich media ads
- 2M+ sites inside Google’s Display Network
- Audience layering to stay efficient
Google Shopping Ads
Put products above search results so shoppers can compare instantly, driving high click-through rates.
- Appear above organic results for products
- High click-through rate and strong intent
- Cost effective for ecommerce brands
Optimization loop
Daily improvements, clear reporting.
Build & launch
Campaigns architected around intent, budget, and geography with clean conversion tracking.
Test & learn
A/B tests on ad copy, extensions, and landing pages to raise CTR and Quality Score.
Optimize spend
Bid adjustments, negative keywords, and pacing to stay efficient all month.
Report & refine
Transparent dashboards that show ROAS and next moves—no black box decisions.
Ready to show up first when customers search?
Get a custom Google Ads strategy tailored to your goals—built, optimized, and reported on by a team that lives inside the platform every day.
CTR
6.4%
Quality Score
9/10
ROAS
4.8x