Google Ads

Search Engine Marketing

(SEM) is a form of digital marketing that involves promoting websites on search engines (such as Google, Yahoo, Bing) through paid advertising. Our paid search services cover Google Ads, Yahoo Native Ads, Bing Ads, display ads, re-targeting advertising and more.

Search engine marketing services ensure your website gets instant publicity for information updates and announcements. We perform daily PPC campaign optimization to increase the click through rate (CTR) while maximizing the return on your marketing investment (ROI).

CPL Marketing provides clients with real-time tracking of campaign performance and insights for you to enhance marketing efficacy. Spend less money to reach more customers and get more qualified leads from one of the top Google Partner agencies..

Why Paid Search Matters:

• High growth businesses require immediate marketing wins to reach their goals. Pay per-click (PPC) campaigns drive instant results by bringing traffic to your website faster than organic (SEO).
• People depend on the internet to search for nearby services. According to a recent Forbes survey, 86% of consumers rely on Google searches to find their service providers. Paid search allows you to be seen by, and attract, more customers.
• Paid search results are measurable and yield significant results. Unlike print media, Google Ads allow businesses to track how many impressions, clicks, and conversions come from campaigns. Paid search allows for precise return on ad spend (ROAS) tracking.

Search Ads

Search Ads appear within a Google search above organic search results. These types of ads provide customers with information about your business, any ongoing promotions, and any other information that you would like to share about your company. The ads also provide an easy-to-use link for customers to visit a designated page on your website or to call you using their mobile devices.

Benefits of Search Ads:

• Allow Quick Calls for Mobile Devices
• Appear Above Organic Results
• Text Snippets About Your Business

Display Ads

Display Ads, like their name, display across Google’s Display Network. This type of ad can be an image, text, video, or other rich media. With over 2 million sites in Google’s Display Network, there are platy of opportunities to reach potential clients and interested parties to share information about your business. Our team ensures that your display ads reach your target client demographics.

Benefits of Display Ads:

• Text, Image, Video or Rich Media Ads
• Appear Across Google’s Display Network
• Increase Brand Awareness

Google Shopping Ads

For e-commerce businesses, Google Shopping Ads are a great way to get more people interested in and aware of your products. Shopping Ads are displayed above search results, which provides your products with better exposure on Google and across the web. Shopping Ads have a high click-through rate since they allow customers to view and compare products without the additional step of visiting your website.

Benefits of Display Ads:

• Appear Above Organic Results
• High Click-Through Rate
• Cost Effective for E-Commerce